Buzztilt Review: Flying Tent Gets a Major Publicity Boost
on Their Way to a $500k Raise
Flying Tent was a recent Kickstarter campaign that had all the elements of an incredibly special and also massive campaign. A half million dollar campaign is nothing to sneeze at, less than 1% of all crowdfunding campaigns launched worldwide on Kickstarter and Indiegogo will ever come close to reaching this number. Meanwhile the majority will end up failing to reach their goal. So how did The Flying Tent make it happen? Aside from being an incredible product, they also got a major PR Boost using Buzztilt’s Crowdfunding PR Services.
Some of our favorite projects that we get to work with are in the Outdoor Gear Space. Here at Buzztilt we’re big on the outdoors and our team frequently heads out to nearby National Parks on long weekends or vacations. In the past few years, entrepreneurs have been launching great products that serve this industry. Innovative new products that reinvent the camping experience from smart gear to cooking products to help us become smarter and more efficient digital adventurers.
The Flying Tent was one such product. The world’s first all-in-one floating tent, bivy tent, hammock, rain poncho and more. It is the definitive campaign product that seamlessly and easily transforms into a sleeping habitat while being portable enough to enable the ultimate in portability.
The Flying Tent Project started off strong, getting funded within 24 hours. They had a smart strategy in place that ensured they would be funded and could only leverage from there. We got in touch with the Flying Tent Team to throw gas on the fire and really blow this up. They had a community built in advance to earn their funding, now it was time to take their story to the world and really turn this into a massive campaign.
Here at Buzztilt we work closely with the largest media outlets in the world.
Our team here at Buzztilt comes from a variety of backgrounds and industries and over the years we have developed strong relationships with reporters, media outlets, editors, and blogs from all industries. It is those strong relationships partnered with our incredible clients products and services, that we’ve been able to leverage into incredible crowdfunding success.
The outdoor community is a massive one, and the associated media outlets and blogs are all always looking for the latest and greatest products to share with their readers. We were excited to get to work, to help Flying Tent tell their story to the world with a massive PR media campaign.
Buzztilt takes a two step full stack approach to Public Relations. Unlike most other “Crowdfunding PR firms” we are a complete PR Firm that does everything for a campaign, from crafting a press release, distribution, and personal outreach and pitching on a campaign’s behalf acting as their publicist. It’s one of the things that has distinguished us greatly from the competition and enabled the clients we’ve worked with achieve incredible success and have them coming back to us again and again for PR work after their campaign is done and they’ve moved on to building their companies. We value our relationships with clients and we do everything we can to protect that.
We immediately set out to crafting the Flying Tent’s Press Release touting their innovative new product, the success they had achieved up to that point, and everything that made this such a special campaign. After scheduling for a mass distribution to all our major media partners and custom built CRM list that we’ve stock with the top reporters in the industry, we then set out to begin immediately pitching this story directly to our partners, while especially targeting the outdoor / explorer / camping industry.
The results spoke for themselves, the campaign went absolutely viral across the internet as the world’s first Flying Tent took off like a rocket. Check out the results below which is just a sampling of the media coverage they achieved by the end of the campaign:
All of that media coverage didn’t go to waste. The campaign ended up raising over half a million dollars ($500k+) on their way to one of the largest Kickstarter campaigns in history. Check out that upward slope, up, up, up. That’s the Buzztilt Effect:
The Flying Tent is an incredible project and we highly recommend you pick one up for yourself. This is one of our favorite products and campaigns that we had the opportunity to work on. The company is currently deep in manufacturing and fulfillment but you can follow along their progress here: http://www.flyingtent.com/en/oxid/
———
Looking to take your Kickstarter or Indiegogo crowdfunding campaign viral with a media / PR campaign? We do things different. Shoot us an email at hello@buzztilt.com.
