Buzztilt Tells the Story of the World’s Most Secure
and Private Smartphone

In this review, see how Buzztilt helped the UnaOS Unaphone Zenith get featured and funded on their way to a massive and viral Indiegogo crowdfunding campaign raise.

We recently had the pleasure of working with the UnaOS Team based out of London on their incredible new project. The UnaPhone Zenith which promises to be the most secure and privacy-friendly smartphone in the world. It was an incredible honor to be working on a team so dedicated to a mission that affects all of us worldwide, their passion was infectious and while working on their behalf, we internalized that same mission as we carried out their incredibly successful crowdfunding campaign.

The UnaPhone Zenith is an incredible project, no doubt about it. The UnaPhone Zenith is the first truly secure and private Android smartphone without any compromises. It doesn’t use any Google services, shady apps or strange permissions. With the UnaPhone Zenith users can stay calm knowing that they are never tracked and that their data is never being sold. In launching this project, UnaOS also partnered with Tutanota which offers secure and encrypted emails for all. We were working with the best and the brightest in the world of security.

The UnaOS team contacted us a few weeks before their scheduled Indiegogo campaign about possibly partnering up for this project, and we accepted. We would manage every aspect of their campaign, helping with communications, managing PR, and designing the crowdfunding page in its entirety. The decision was made early on to avoid a heavy ad-spend so the project would be heavily dependent on having a significant presence in the media, what we do best.

To understand the way PR works, you have to be aware of global trends in the media, different industries, what storylines work best, and who is covering what and where. Here at Buzztilt, we monitor this on a daily basis, it allows to not only ride waves, but create them, setting the way for campaigns to secure media coverage, and bubble up to where before you know it a campaign has gone viral.

There were a few strategic elements in play for the UnaOS Campaign; one the incredible product and technology itself developed by UnaOS, two the smart and strategic partnerships they had made with top names in the industry, and three, the privacy debate that is sweeping the country.

With that in mind, after building out the page and designing graphics to make the page visually appealing, we set out to distribute their press release at our highest levels and start pitching the major tech media immediately both in mobile, general tech, and privacy sectors. This was a major breakthrough phone, and the top outlets would definitely need to be aware about it.

We worked our lines throughout the campaign, pitching our sources to  top reporters in the market, and securing media coverage throughout the campaign, helping the UnaPhone blow past their raise goal on their way to nearly $80,000 raised. The media results spoke for themselves see just a small sampling of a few of the biggest names who wrote about the UnaPhone below:

The UnaPhone campaign was featured in all the major tech media outlets including Gizmodo, The Verge, CNET, Digital Trends, ZDNet, Yahoo! News, ABC News, The Register and countless, countless others. The response was great. The media loved the Unaphone, and customers responded in kind:

The UnaOS Unaphone Zenith Campaign was a massive success both from a PR standpoint and also a fundraising one. Thanks to awareness driven about the phone, the company was able to secure top level corporate contracts and possible government contracts as well thanks to the incredible security offered by the phone. The Zenith is bringing affordable privacy to the masses so everyone can keep their data and their privacy rights secure.

UnaOS has now established themselves as the leading private and secure smartphone on the market. Thanks to a successful crowdfunding campaign on Indiegogo and a massive media presence, the company is manufacturing and fulfilling these incredible phones and moving towards building a sustainable and large scale company. To secure your own UnaPhone check them out here: https://unaos.com and tell them we sent you.

Thanks again to everyone who was involved in helping make this campaign an overwhelming success including everyone over at the UnaOS Team, the Tutanota team, our staff here at Buzztilt, and everyone who wrote about and contributed to telling the story of the UnaPhone Zenith- The World’s Most Private and Secure Smartphone. A special thanks as well to all the backers who helped bring this special project to life.

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Looking to take your Kickstarter or Indiegogo crowdfunding campaign viral with a media / PR campaign? We do things different. Check us out on www.buzztilt.com and shoot us an email at hello@buzztilt.com.