Your Backers Are Investors – Treat Them That Way

IGG_blogheader_communicating-1Congratulations! You did it. You completed a successful Indiegogo campaign by being meticulous and having a solid campaign plan. Take a deep breath and pat yourself on the back.

Now that your campaign is funded, the best way to continue the momentum is through open communication with your backers. Whatever stage your project is in, it’s vital to continue the communication long after you’ve reached your goal. Here’s why:

Communication is Your Friend

Your backers have given their time and money to your project and are excited to see this idea come to life. Every single one of your backers is now your investor. They parted with their hard-earned money on the bet that your idea will one day be a reality. Keep that momentum going by sending out an email thanking them and providing a detailed plan on what you’ll be doing and how often you’ll be be updating them.

Write Updates That Build Relationships

Every update you make during and after your campaign is a touchpoint opportunity to activate and engage your current investors. Your backers want to know that they made the right decision in investing. They participated in a crowdfunding project because they are interested in the process of bringing your product to market. Give them a unique behind the scenes account of the various stages of your project.

As you give them this insight, you can ask them to engage in order to continue your momentum. Here are some great ways to use updates to drive engagement:

  • Ask them to share your campaign on social with a specific hashtag. When they do, be sure to amplify their engagement by retweeting or sharing
  • Ask them to share a photo of your product when they receive it
  • Incentivize them to refer friends and family
  • Invite them to participate in testing or user research
  • Include their testimonials in your press releases, campaign updates or on social media

Through constant engagement with your backers, you will build a public persona as a trusted entrepreneur, and eventually, establish your business with the help of your supporters.

For more communications tips check out the full post from Indiegogo here:


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