According to a new independent analysis of Kickstarter and Indiegogo, the two major crowdfunding platforms, forty-four percent of projects on Kickstarter get fully funded, compared to only 9.3% on Indiegogo. While more than half of Kickstarter campaigns reach over 20% of their goal, about 80% of Indiegogo projects stop at 25% of the goal or lower. And Kickstarter has more web traffic, even though Indiegogo has more projects.
But before you pull your Indiegogo campaign, consider that it’s not necessarily about winners and losers. Kickstarter and Indiegogo have staked out complementary pieces of the $5.1 billion crowdfunding industry, which is growing in importance as a means to enable innovation of all kinds. So how do you know for which platform your campaign is best suited?
Read more here via FastCompany.